Pizza Hut is facing calls for a boycott after it promoted a children’s book that featured a little boy who dresses in drag.
The pizza chain has been running a children’s reading scheme called Book It since 1984 where kids are awarded certificates from their school for completing books, which can be cashed in for a free pizza.
Dozens of books are added to the list on a regular basis, but its latest addition has sparked fury.
Big Wig, by Jonathan Hillman, tells the story of a little boy who likes to dress up, and whose wig gives magical powers to those who wear it.
The publishers, Simon and Schuster, said the book, published in February, ‘celebrates the universal childhood experience of dressing up and the confidence that comes with putting on a costume.’
They added: ‘And it goes further than that, acknowledging that sometimes dressing differently from what might be expected is how we become our truest and best selves.’…