In 1895, a 32-year old entrepreneur in New York City bought a failing newspaper and hatched a bold plan to turn it around.
The newspaper industry was cutthroat, especially in New York. There were at least 16 other daily newspapers in circulation, and there was fierce competition for readers’ attention.
But the young entrepreneur had an idea: thrill readers with tales of death, destruction, and brutality in the Cuban War for Independence against Spain.
Cuba was a Spanish colony at the time, but revolutionary forces had been fighting for independence for several years. Few people in the US really cared about Cuba. But the new publisher vowed to make them care.
His name was William Randolph Hearst. And his paper, the New York Morning Journal, constantly thrust Cuba in his readers’ faces….